Campaign Presentations Learning Aim A

Learning Aim B

Conventions Research

Based on the survey with 7 responses about R&B music, it was found that most participants listen to R&B daily, which aligns with the researcher's personal experience. The survey responses indicate that R&B music helps keep people calm and boosts their confidence. The genre's soothing melodies and heartfelt lyrics provide a sense of relaxation, while its empowering messages instill self-assurance. Overall, the survey highlights the popularity of R&B and its positive impact on listeners' emotional well-being.

Poster Draft

One of the rough poster drafts is a hand-drawn sketch depicting a mountain landscape with a hiker standing on top of a peak, overlooking a beautiful sunset. The refined version would enhance the visual appeal by using vibrant sunset colors, adding depth to the mountain landscape with varying shades of green and textured peaks, and incorporating finer details like birds or distant trees. The hiker's posture can be adjusted to convey motion and a sense of triumph. A motivational tagline like "Conquer New Heights" would inspire viewers. Another rough draft features a city skyline with skyscrapers and busy streets, accompanied by the silhouette of a person holding a camera. The refined version would refine the skyline, capture the movement of the bustling streets, and position the figure in a dynamic pose. Incorporating lighting and color effects would enhance the mood, and adding event details and a tagline like "Discover the Urban Canvas" would create intrigue.

Social Media Draft

StoryBoard

In my storyboard, I've created a concise representation of my TV advert's structure. It begins with a captivating opening scene, transitioning smoothly into dynamic moments from my music tour accompanied by an energetic soundtrack. The advert builds anticipation through a dramatic sequence, unveiling the finished tour poster and album cover in a visually stunning moment. With the addition of dramatic music, it generates hype and leaves a lasting impression, motivating viewers to attend the tour and engage with the music.